Rolling Stone magazine is shrinking with the times.You'll be able to see the new-look Rolling Stone later this week in the library's Browsing area, which immediately to your left as your enter the library on the Main Level.
After more than four decades of standing out with a larger format than other magazines, it will step back and look like everyone else starting with the Oct. 30 issue, due out this week.
The adoption of a standard format could boost single-copy sales and reduce production costs for advertising inserts such as scent strips and tear-out postcards. The magazine says any cost savings, though, will be offset by the inclusion of more pages and the shift to thicker, glossier paper... (read on)
Tuesday, October 14, 2008
Rolling Stone Gets New Look
The Associated Press reports that Rolling Stone magazine is making the move to a standard size for the first time in over 40 years: